It’s a challenge to dress up a shopping district once it’s past its prime. If you don’t have the budget for major renovations, you’ll have to get a little creative. If you’re looking for ideas on how to beautify a downtown area, start by paying attention to the details. Small touches can have a big impact.
The Benefits
“Beautifying” a town is more than aesthetics. Adding to its visual appeal is a signal that the population is proud to live there and invested in its future. A refreshed downtown can also:
- Increase tourism
- Increase property values
- Decrease crime
If your community can come together on brainstorming and implementing improvements, make sure they’re committed to maintaining them, too.
Ornamental Street Signs
One of the quickest ways to give your town a memorable identity is with well-designed street signs. A street name sign doesn’t have to be basic. You can choose from different colors, pole styles, finials, and borders. You can give your downtown a sleek and modern set of signs or choose something more ornate and traditional. Find a design that echoes the area’s architecture or give it a new personality. This will let visitors know that they’ve reached a special destination.
Wayfinding
Big cities can be challenging to navigate. The use of wayfinding signs reminds tourists just why they’re there and help guide them around the city. Wayfinding signs call attention to attractions or can be used to mark businesses and important services such as parking and hospitals. You can display your town’s motto, logo, and even celebrate the achievements of local historical citizens. Utilize reflective sheeting to allow your signs to be more visible while making your downtown more secure and easy to navigate in all light and weather conditions. You’ll create a festive spirit and local pride all year long.
Flower Gardens
If you have medians with tired, overgrown grass, turn them over to your town’s garden club. Medians can be an opportunity to show off gardening talent as well as native greenery or vibrant colors. Research how often plants need tending and go with majestic grasses if you don’t have many volunteers. You can also decorate sidewalks with planters or hang blooming baskets from vintage poles. Start with some attractive perennials around your town sign. If it’s a hit, you can expand the project from there.
At Custom Products Corporation, we make signs with the latest retroreflective technology so they’re nearly impossible to miss. Adding stylistic flourishes will heighten their visibility as well as the profile of your streets and neighborhoods. Take advantage of these tips on how to beautify a downtown area to enhance its charm. It’s an easy way to combine the latest safety measures with an inviting touch. Contact us for ideas and options.
